Design Director
Supporting a small startup, managed art direction for the brand and product design, in addition to taking on the roles of marketing manager, copywriter and social media manager. Designed and maintained visual branding with ever changing go-to-market initiatives—website design, motion, presentations, sales collateral and email/social campaigns for new and untested Web3 audiences with a pivot to a new eCom product that included a second visual re-brand and product design overhaul.
Digital Brand Assets
Sales Collateral
Social Media
Linked In Carousel
Swag
Product Videos
Web3
Novel began as a Web3 NFT startup. Below is a variety of assets we developed as part of the original brand.
Ad Campaign
Social Assets